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Section: Electronics Vacancy 1624 |
| Post:Director of Search Engine Marketing (SEM) – New York, NY |
Salary contractual |
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| Requirements and conditions |
| Age: |
Has no value
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| Gender |
Has no value
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| Education: |
no
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| Work schedule: |
Has no value
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| Work place: |
London
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| The announcement text: |
Director of Search Engine Marketing (SEM) – New York, NY
Overview
Yodle is seeking a high energy and talented Director of Search Engine Marketing (SEM) with 4-7 years of hands on experience to join our fast growing New York Office. Our ideal candidate will have extensive experience managing PPC advertising and understands all the drivers of performance. The primary goal of this position is to utilize SEM best practices to increase the # of leads and drive down the cost per lead (CPL) for Yodle’s >5000 small business partners. This position manages a team of SEM experts and reports to the SVP Consumer Marketing.
Why Yodle:
Local Search is the fastest growing segment of the internet and Yodle is poised to take a major share of the 30% YOY growth of the industry. With the best team in online marketing, robust product offering, and strong management; Yodle is an excellent place to learn, grow and be successful.
Qualifications:
• Expert in Search Engine Advertising, including Google, Yahoo, Bing, etc. and web site Conversion Metrics (CPM, CTR, CPC, CPL, CPA)
• Experience with optimizing Search Engine Marketing campaigns through ad copy, campaign structure (taxonomy), geo targeting, keyword, match type, and landing page optimization.
• Excellent data analysis skills
• Excellent writing and organizational skills
• Ability to communicate results to management
• Ability to manage partners and a team
• Ability to work in a fast paced environment
• Ability to research and stay ahead of industry trends
• Exceptional project management skills.
• Proficiency with Microsoft Office, especially Excel
• The ideal candidate will have Local SEM experience, experience as a reseller, and experience with 3rd party bid optimization tools.
• Bachelor’s degree required
Compensation
• An opportunity to further enhance your skills and refine your talent
• Competitive base
• Attractive Stock Option Plan
• Health/Dental benefits, 401 (K) plan
• Great work environment - we have fun!
• Accessible and open-minded leadership
• Opportunity to work with smart people and learn a lot about one of the fastest growing industries
To Apply:
Please send your resume to talent@yodle.com and reference “craigslist: Director – Search Engine Marketing (SEM)” in the subject line.
About Yodle:
Yodle is a Bessemer ventures funded company in the midst of a major national roll out that will grow our client base dramatically over the next several years. We provide search-engine advertising and online lead generation services to small businesses. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. We provide local businesses with a simple way to cost-effectively acquire more customers by advertising on the major search engines including: Google, Yahoo, AOL, Ask, and MSN.
Local Search is considered the new frontier in paid search marketing, the fastest growing area of both technology and advertising and the key driver of Google, Yahoo, and MSN. Over $100 billion is spent on local advertising in the U.S alone. $3 billion of that has already transitioned online. A significant opening exists to devise, build, and capitalize on this opportunity within the next 2-4 years.
Yodle Inc. is an Equal Opportunity Employer, and does not discriminate based on age, gender, religion, disability, marital status, race and also adheres to laws relating to non-discrimination on the basis of national origin and citizenship status.
Principals only. Recruiters, please don`t contact this job poster.
Please, no phone calls about this job!
Please do not contact job poster about other services, products or commercial interests.
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| Contact information |
| Employer: |
Êîìïàíèÿ "Ýâðèêà"
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| Email: |
talent@yodle.com
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| Phone: |
235-77-39,41, 8-067-507-59-89
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Publication date: 2010-01-17 06:56:40
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